Top 10 Books for Entrepreneurs

  I've read many great business books, but recentlypeople kept telling me, "Pat, can you just explain your top 10 books of all time in entrepreneurship?"So that's exactly what I'm doing in this video. The top 10 best books that I believe everyentrepreneur ought to read and why. I may read a thing or two from the book to explainwhy the book is so necessary for entrepreneurs to read. Now keep in mind, there are a lotof great books. I've got a lot of great books that I wanted to put on the list but there'sonly 10 of them that made it. So, #10 on this list, the #10 book, why Ibelieve every entrepreneur needs to read this is a book by a good friend of mine, RobertGreene, who's written The 40 Laws of Power, 33, Mastery, Art of Seduction, 50th Law, andhe's working on another one. He and I were talking last week, that's going to be unbelievable,similar to the 40 Laws of Power. The number 10 book on my list is The 33 Strategies ofWar by Robert Greene. And I'll tell you why. Some people ask, "Why do you talk about war?What does this have to do with entrepreneurship? And I'll explain to you exactly why. Listen,think about running a business, as running a small tribe. You've heard of Tribal Leadership,which is #11 by the way, but you're running a small little tribe. In other words, you'rerunning a country, right? And when you're running a country, and you're small, gettingstarted, typically, no one's going to try to take over America or Russia, maybe. Ora major, major country. Unless you're some crazy guy from Germany, than that's a differentstory, but most of the time, people don't go after the bigger countries. They make thebigger countries the last to go after. They start off by taking out small countries. Whenyou're an entrepreneur, you are running a very, very small country. And everybody outthere has one goal. Every competitor of yours. They want to put you out of business -- ifyou're a direct competitor. Not a sideline, not somebody they can partner up with andyou can cross pollinate and they sell your product and you sell their product, or partnershipon software. If they're not somebody that can be a vendor or a partner, they want youto go out of business. Think about that. So if you don't know the different strategiesthey're going to use to put you out of business, you're going to be caught in a way that yousay, "What the heck just happened?" These are pros. These are professionals. You'renot dealing with lightweights or like, "oh, it's so great, let us also help you get intobusiness and make it." No. Their goal is for you to go out of business. Period. So you'vegot to have a mindset of a general, a warrior, a strategist, somebody that's going to bethinking like the Alexander or Napoleon, so you know when someone's maneuvering a certainway, you'll understand what's happening over there and here's what we're going to do overhere to have an edge for yourself. Okay. Let me read a part of this book here. My favoritestrategy in this book is #4. He says, "Create a sense of urgency and desperation. He callsit the death ground strategy." Let me read it to you. "You are your worst enemy. Youwaste precious time dreaming of the future instead of engaging in the present. Sincenothing seems so urgent to you, you are only half involved in what you do. The only wayto change is through action and outside pressure. Put yourself in situations where you haveway too much at stake to waste time or resources. If you cannot afford to lose, you won't. Cutyour ties to the past. Enter unknown territory where you must be depending on your wits andenergy to see you through. Place yourself on death ground, where your back is againstthe wall and you have to fight like hell to get out alive." See, I like that mindset.And it goes into explaining what other people thought that way or did it that way that helpedthem get out of it and going out there and winning, so The #10 book on my list is 33Strategies of War. Lots of great strategies in there. #9 - The #9 book is an author I heard 14 yearsago, I heard him speak, and I think I heard him speak in either San Jose or Palm Springs.I heard this man speak, Michael Gerber. He wrote a book called, The E Myth. And the reasonwhy The E Myth is a very, very important book to read is because it allows you as the personwho calls themself the entrepreneur to realize that maybe you're really not an entrepreneur.You think you're an entrepreneur, but you're not really an entrepreneur. Right? Or, youare an entrepreneur, but you're not paying attention to the other sides of the businesswhich is the systems side. Because a lot of times the entrepreneur may be the visionaryand not want to deal with all the minutia, and just want to go out there and do all thisstuff, and they're not really paying attention to systems and so you can't really scale yourbusiness. He talks about that in the book. I'll read a part of this book to you. It says,"If your business is having problems, in all likelihood, the problem has never been yourbusiness. It has always been you. Perhaps you see yourself as an entrepreneur but workmore like a technician. To clarify what we mean by this, let's have a look at the twodefinitions. Entrepreneur. A person who has vision and dreams of a better future. Theyinnovate, create and practice forward thinking. Technician. A person how is a doer, a worker,a person who isn't interested in ideas, but actions. Now, when a technician -- listen-- when a technician's bored of making money for their boss and they decide to start theirown business, they fail because they see a business as a place to go to work. It's justanother job. That's why a lot of people fail as an entrepreneur, because they're reallytechnicians. But instead of doing one job, the job they've always done, they do all jobsthat a business requires. Thus the business fails because the technician burns out, unableto juggle all the jobs that need doing and they ultimately despair. The solution accordingto Gerber is not necessarily to turn from being an entrepreneur to being a technicianbut to unleash the entrepreneur spirit within the technician. The technician who goes intobusiness without an entrepreneur perspective will fail. There is no argument about this.You can still be a technician and hard working, loving what you do, but you need to be anentrepreneur, too and an entrepreneur is someone who knows that a business is not simply aplace to go to work, it is much more than that. So what does that mean? I had a conversation.One of my good friends finally came to me and said, "Look, I was working for a company.I was the #7 guy. Then I became the #5 guy. Then I became the #3 guy. And then I becamethe #2 guy. And then I said, "I'm going to go out there and be the #1 guy. He went andbecame the #1 guy and it was the worst victory of his lifetime. He made 6 million here, 3million here, 2 million here, 8 million here. He made nothing on the last one. No victory.And he said that after realizing why that was, I realized I don't make a good #1, butI make a very good #2. And he repositioned himself and followed it with another big victory.Why is this? He understood himself. That's what E Myth will do when you read it, gettinga whole different perspective in your business. #8: The next book I want to tell you aboutis again by Robert Greene. The 40 Laws of Power was #12 on my list and I put Masteryat #8 and I'll tell you why I put Mastery at #8. So many people in life will live alife. . . let's just say that you and I have 75 to 100 years to live. Some of you live75, some may live 92. Most people die never really mastering anything. They master beingbored. They master watching T.V. They master a lot of other things, but very few peoplemaster a skill set or a trade. Very few people. And I don't care what you do. I saw a videothe other day, I posted it on Facebook, that was about these people who are taking thesethings and they're spinning it and it's going around and they're doing it so perfectly andthis one guy who's clean the window at an airport which was insane. This other guysthat's cutting the watermelon in a way that's just ridiculous. This other guys that cuttingan onion in a way I've never seen before. And I respect that. I respect professionals.I respect people that take a certain small thing and they become masters at it. Thisbook does a very good job using stories of whether it's Franklin or some other musicianson explaining how you, yourself, can go from somebody who's a novice at anything you dothat no one knows about. You may like it but you're not good at it or even great at it,and using formulas that other people have used for you to become a master at what you'redoing. Lots of people, they see opportunities and they say, "Oh my God, I want to do this.Oh, I'm going to go out there and do this or that" and they keep changing, changing,changing, over a 5, 10, 15, 20 year period, and they never really experience a big victorybecause they just learned a lot of things but they never mastered anything. Very, veryimportant book. One of the main reasons why people kept asking me, you know, someone toldme the other day, "Pat, I see you more as a technology guy, man. I see you as a softwareguy. I see you as a Silicon Valley guy. Seriously? Insurance and financial services? Don't youthink that's boring? Don't you think you should have gone into Silicone Valley and workedas some kind of a technology guy?" Have I thought about it? Yes, I've thought aboutit. But I chose this industry. And I was already into it too deep where I fell in love withit and I said, "We've got to figure out a way to take this to a whole different level.And now we're disrupting the industry in a way that others aren't doing, right? But Ichose this [the book, Mastery]. This became a very big commitment that I have to myselfand I think you can do it as well. #7: The next book. As an entrepreneur youwill have a lot of conflicts you'll have to face. One great book that I have on my listis, not on this list but on my top 100 list is The 5 Dysfunctions of a Team by PatrickLencioni, but it's not the next book. And he talks about one of the levels that peoplehave a hard time with is avoidance of conflict. A lot of people don't even want to deal withconflict. We're afraid of conflict because you had a father or mother or an ex or somebodythat you know, you would have a fight and it was always ugly, and screaming and yourmom were screaming and your dad, and people didn't speak for two or three weeks, and soevery time conflict comes up, you run away. No, no, no, no. It's okay, no worries, let'swork it, let's move on, right? But it doesn't really improve things. This book make it onmy # 7 list, Crucial Conversations, which has sold 2 million copies. It's written bythese four consultants. They wrote the book together. I've gone to a course of theirs;I highly recommend it, it's a very good course. We even made a funny video about it, I think2 years ago, it's a really funny video we made where Mario and Paul are actually actingwith gummy bears and all this stuff. Real, real interesting on what happened with that.I like this book because you're going to have to have tough conversations with vendors,with partners, with employees, with staff, with executives, with sales, with media, withmany different people. How you go about doing it could cost you relationships, could costyou negative feedback, could cost you a person that doesn't want to do business with you.It could cost you losing a good client. It could cost you many different things, so it'sa very, very important skill set. Don't watch these movies and people say, "Well, SteveJobs cursed everybody out. You know, I just saw Ashton Kutcher act like Steve Jobs wascursing everybody out. I'm going to take that approach." Okay, great. try doing that whenyou're negotiating with people where the leverage is not on your side. Then what are you goingto do? Well Mark Zuckerberg in Social Network, the movie - did you see how he spoke to theattorney? He learned how to do some of these things. That doesn't happen by pure luck.You have to learn that skill set as well. So let me read you a part of it here, in thebook that it helps you with. Look what it says. "Some common crucial conversations.You tell me if you some of these areas you can improve in. Ending a relationship -- howto go about doing it. Talking to a coworker that behaves offensively or makes suggestivecomments. Asking a friend to repay a loan. If you have a friend that needs to repay aloan, it tells you how to do it in here. Giving the boss feedback about her behavior. Approachinga boss who's breaking his own safety or quality policies. Critiquing a colleagues work. Askinga roommate to move out. One of our friends could probably use that, but we're not goingto get into that. Resolving custody or visitation issues with an ex spouse. Holy moly, somepeople need help with that. Dealing with a rebellious teen. Talking to a team memberthat isn't keeping commitments. Discussing problems with sexual intimacy. Wow! That'sdeep. Confronting a loved one about substance abuse problems. A lot of people have thatissue as well. Talking to a colleague who's hoarding information or resources. Givingan unfavorable performance review. Asking in-laws to quit interfering. Any married peoplecan relate to that. Talking to a coworker about a personal hygiene problem. Hello. Haveyou ever had any of these issues that you didn't know how to handle? Go buy this book.Crucial Conversations. #6 is a book that hasn't done well. It hasn'tsold that many copies. I even told the author - -I hired him to come from New York to PalmSprings at that one event we had. We rented a 17,000 square foot house, it was a mastermind,it was the most epic mastermind ever with a few special moments that we had. One withJohn Mason, a buddy of ours that is the worst basketball player in the world, ended up winningthe game of 21 that lasted two and a half hours in 115 degree temperature. He closedhis eyes. He prayed to all the gods in the universe, left handed shot the ball, it wentin. It's the only shot he made, but he did end up winning the game. Anyways, long storyshort, I brought in this guy, and I said, "Howard, man, why didn't this book do better?"This book I got purely by luck. You know how when you buy a book on Amazon and then allof a sudden other books come up and by pure luck you hit something. I searched this titleand it came up and I bought it. Nobody recommended the book to me. I found this book by pureluck. If they do a better job with this book they'll sell so many more copies. It's a bookby Howard Guttman called Great Business Teams: Cracking the Code for Standout Performance.Maybe we need a better title for that book. It's a phenomenal book. Don't let this bookcover, title, all this stuff fool you. It's an exceptional book. Look, there's a partof it here in this book where it talks about how to hire people and how to hold them accountable.How to go through a performance, how to do the one-on-one critiquing. How to create aculture. How to overcome people, to know how to deal with conflict and collaborate insteadof compromise, instead of avoidance, instead of arguing. It goes through every single thing.And one of the parts is accountability. And it gives you step-by-step on how to hold yourteam members accountable. No one likes accountability, and it explains how to do it. Point 1, beopen and candid. Say what's on your mind. Number 2, play for the team, not yourselfor your function. Number 3, act like you know it or be engaged. Add value, keep the teamon track. Number 4, be personally accountable, deliver on promises. Number 5, meet deadlines.Number 6, Hold one another accountable for delivering business results. Number 7, Holdone another accountable for resolving interpersonal conflicts. Number 8, be receptive to feedbackfrom others. Listen carefully, depersonalize and change your behavior accordingly. Number9, base feedback to others on observable behavior. Deliver feedback objectively without personalizingit or blaming. Number 9, Act as a coach to team members in need and number 10, observethe protocols and ground rules by which the team has agreed to operate. Lots of greatvalue in this book. I highly, highly recommend this. This book made the #6 list for me. GreatBusiness Teams. #5: Next one is a book I read 13 years ago.It was a book I couldn't put down. It's somewhat technical. Is the #5 book on my list and thatbook is called, "Power vs. Force" by David R. Hawkins. This book has been recommendedby Wayne Dyer, Oprah Winfrey, many different people. A lot of people love this book. Andwhat it talks about is this. A lot of times in business you'll try to force people tomove. You'll try to force people to do things. You'll try to force things to happen in yourbusiness and you feel like you're absolutely burning out because you're forcing it. Itexplains how to go from force to power and influence. There's a part in this book whichexplains the different level of consciousness. I did a video on this I think four years agothat had to do with Star Wars. And I went through the different levels of consciousnessand it explains the different levels of consciousness from the lowest to the highest level. Lowestlevel is shame. You're ashamed of everything you've done. Guilt, then apathy, then grief,fear, then desire, desire, like for sex or drugs or alcohol, then anger, then pride.The it's equilibrium, which is the first level of consciousness which is a positive one.Courage, you have the courage to talk about your faults. You have the courage to improve.You have the courage to get up and say, this is what I haven't been doing, I'm going toimprove on this. You have the courage to risk. You have the courage to do things. You havethe courage to lead. Then it's neutrality, you can sit there and take other people'sopinions and you can be neutral. Then it's willingness, you are willing to make thingswork. You are willing to rekindle relationships, you are willing to forgive. You are willingto work on improving. Then it's acceptance, accepting people and not judging people'sway, political beliefs, religious beliefs, you know the way they view certain things,you have a certain way of accepting that. Reason. You become good at processing issues.You become a source where people will come to you to reason different issues. Then it'slove. You learn to love people. That's 500. Then it's joy. You enjoy life. Then it's peace,not a lot gets to you. Then the highest level is enlightenment, which only a handful ofpeople have reached that level, 700-1000 is what he talks about. I just love this book.It explains, a part in the book where he says about this phenomenon, that when a persongets to the phase of working, elevation consciousness, often inspires a prolonged transcendence ofpain and exhaustion necessary to achieve higher levels of performance. He says that this phenomenonis commonly described in terms of pushing oneself to the point where one suddenly breaksthrough a performance barrier and the activity becomes effortless. The body seems to movewith grace, and ease of its own accord. It's like mystical, it's magical. As though animatedby some invisible force, the accompanying state of joy's quite distinct from the thrillof success. It's a joy of peace and oneness with all that lives. You get to a point whenyou're running a business that everything becomes effortless. People say, "How doeshe make it look so easy?" Because it really is easy. I went through a certain wall toget to this point where everything becomes easy. Phenomenal book, don't let the book'stechnical-ness, that's the word, in the first 40-50 pages fool you to not finish this book.It's a very good book. #4: This is another book like Howard Guttman'sbook. I contacted the author and said, "Hey, how come this book didn't sell a half a millioncopies? I mean, did you guys do any marketing with this book? I actually wanted to buy hisbook, meaning the rights to his book, because I was fascinated with his book. You probablynever heard of it. The book is called, "Barbarians to Bureaucrats:Corporate Life Cycle Strategies."And I loved this book because what he talks about is what happens to societies. It's asimilar thing that happens to companies. Remember how earlier I talked about to look at yourcompany like a country? He talks about a country is made by somebody that goes out there andtakes the territory and then boom, there's warriors, barbarians, and then there's explorers,asking where's the lake, where's this. You know, then there's the builders, "let's builda building."And then there's administrators, "We need some laws." And then there are theguys that come late and they're like, "I know everything because I'm the educated, I'm smart"andeverything collapses, right? You see this happening in countries. We have that happeninga little bit in America right now. But it's a fascinating book. Then you have a synergistthat comes and gets everybody together. So it explains that phase. The first phase, theprophet, the visionary. Then barbarian, then builder, explore, then administrator, thena bureaucrat, than aristocrat, then you have the synergist. There's a part of the bookthat I want to read to you on how he views a prophet. A prophet is the visionary. I'lljust give you an idea to see how he talks about it. If you work for a prophet, don'texpect them to provide specific objectives or instructions. He is more likely to sendyou out to vague missions. Ask him to discuss your objectives, then write your own basedon your discussion and provide him with a copy. Don't expect him to follow up on thedetails of your work. He doesn't care. Talk to him about the large goals toward whichyou are working and how those goals fit in to his vision. Seek out the prophet for adviceand ideas, particularly on large and visionary issues. Every prophet values thinking andbelieves that others who enjoy discussing the ideas are also among the wise. Be tolerantof his latest idea. It may sound crazy, impractical and a complete change in direction. Don'tconfront him with all this that is wrong with his brainstorm. He is sensitive and doesn'twant to have his ideas squelched. I mean, this is just fascinating. If you workwith a prophet, this makes sense. Now, if a prophet works for you, you are lucky. Recognizehim with his creative abilities. Reinforce and encourage those talents. Do not demandthat he be well-organized or conform to standard procedures. He needs you to listen. He needsto know that his visionary ideas are important to you. Let him know that within your companythere's room and opportunity for the implementation of his ideas. Help him distinguish betweenhis regular job and his creative ideas. He may need to justify his salary and mundanework. Protect him from bureaucrats. Holy moly. Remember that in mature companies, prophetsare all too often crucified. How interesting is that? I've experienced that before. Havepatience. Prophets work not for this quarter's results, but for the impact they can haveover the long run. They're long-term thinkers. Their view is very long-range and insistenceon immediate results destroys creativity. So why is that so important? Well, you'vegot to also learn about how the barbarian is, how the builder is, explorer is, administrator,bureaucrats, aristocrats. Then whatever environment you're working in, you're going to sit thereand say, "That guy's an aristocrat." And you'll know how to deal with him. "That guy's a builderand explorer, that's what we need." This is unbelievable! And you'll learn. Phenomenalbook, Lawrence Miller, if you're watching this, great job writing this book. I highlysuggest you try to figure out a rewrite a new one, I'll be one of the first to promoteyour new book if you do. So you've got a big fan here with your book. #3:Alright, next one here. It's a classic.The next one is the first book I ever read. It's a book my sister told me to read. WhenI worked at Bally Total Fitness, she said, "You need to read this book." I did and itchanged the way that I treated people, and viewed people. Because at the end of the day,you've got to know your #1 product is people. The #1 product. It's not software, it's notdemo products, it's not pharmaceuticals, it's not real estate, it's not social media, it'snot marketing, it's not advertising. It's people. And if you don't know your #1 productis people, you're going to have problems. So, the #3 book is How to Win Friends andInfluence People. It's a fascinating book. It's a classic. Dale Carnegie. I don't knowhow many copies have sold. The last number I read was 45 million. It's one of those booksthat you need to read. In a nutshell, at the end, he talks about the different way of thinkingto winning people. Here's what he says: "Principle #1. The only way to get the best of an argumentis to avoid it. #2. Show respect for other's opinions. Never say "your wrong." #3: If youare wrong, admit it quickly and emphatically. #4: Begin in a friendly way. #5: Get the otherperson saying "yes, yes, " immediately. #6:Let the other person do a great deal of talking.#7: Let the other person feel like the idea is his or hers. #8:Try honestly to see thingsfrom the other person's point of view. #9: Be sympathetic with the other person's ideasand desires. #10: Appeal to the noble motives. #11: Dramatize your ideas. #12: Throw downa challenge." Read the book Very good book. It's probably one of those books you wantto read once a year, or listen to the audio once a year. If you read it once, just keeplistening to the audio every year, one time. It will help you out a lot. #2 is an interesting book that was recommendedto me by a good friend of mine Bryon. Byron, if you're watching this, I don't know howmany people I've had buy this book. It's just a fascinating book. Byron and I, I don't knowif we were in Dallas, Byron, or if we were in Orlando. We were both invited to this nicedinner. Byron runs a very, very big online insurance company that does very well. He'svery well off, he has a son that's extremely successful who was living in. . . he tookover Shaq's last house in L.A. and does very well in Hollywood and music. And every timeByron and I get together, we just have the most epic conversations together. We're sittingthere and his mind was going so fast. It was going so fast, I was looking at his eyes andthey were just bouncing all over the place. I like this guy. I like the way this guy thinks.And he's somebody I can learn a lot from because of his brain. He said, "Pat, you've got toread this book." I said, "What book?" He said, "Hypomanic Edge." I said, "Hypomanic Edge?"He said, "Yes." I'd never heard of it and I've read a lot of books. But he said, Okaygo read it. This is the title:The Hypomanic Edge:The Link Between a Little Craziness anda Lot of Success in America." See, when you read this book, you will look at Hypomanic,manic, ADHD, bipolar, in a completely different way. All of us have somebody like that inour family. If you're an entrepreneur some of you have been accused on some of thesethings. You may be happy one day, ticked off the next minute. Like literally in a second,[snap fingers] BOOM. You're changed. How does that happen? Are you crazy? Do you have problems?You know, people in school say, "Your kid has problems." So all you're life you're thinking,I have problems. You don't understand, I was diagnosed with B.S. which is bullshit is whatI was diagnosed with. And all this stuff they label you with, right?And all our lives, wehave problems. No, no, no. You don't have problems. You may have a lot of gifts on theway you're brain is wired, but everyone because they're not wired like you, they've convincedyou that you have problems. You need to know that. If you don't know that, you think you'regoing to be crazy the rest of your life. So you read this book, and the characters ituses. Andrew Jackson, and Hamilton, which is a fascinating story of Hamilton. GeorgeWashington. Clinton. Kennedy. It's just incredible stories he tells. And I'll read a part ofit here. "My new hypothesis came from American entrepreneurs [he did a study on a couplethousand people and he interviewed 10 high-end internet CEOs. These are guys that were runningmulti-billion dollar companies. And he asked them certain things, and I asked them if theyagreed with this. These are certain qualities that these guys may have in common as entrepreneurs.].Listen to this: "He is filled with energy. He is flooded with ideas. He is driven, restless,and unable to keep still. he channels his energy into the achievement of wildly grandambitions. [Is that you?] #5 He often works on little sleep. He feels brilliant, special,chosen, perhaps even destined to change the world. He can be euphoric. He becomes easilyirritated by minor obstacles. He is a risk taker. he overspends in both his businessand his personal life. He acts out sexually. He sometimes acts impulsively, with poor judgmentin ways that can have painful consequences. He is fast talking. He is witty and gregarious.His confidence can make him charismatic and persuasive. He is also prone to making enemiesand feels he is persecuted by those who do not accept his vision and mission." Do you relate to anybody like that? Do youknow somebody like that? You may want to read the book called The HypomanicEdge. It's #2 on my list because there's a major misconception about entrepreneurs andentrepreneurs who don't know how they're wired, think they have problems. Go read this book.Thank me later. #1:Last book. I've read a lot of books, 1100books, and this one is at the top of my list. It was a gift given to me by our friend, PhyllisBrown, who bought it for me. I set it aside and then 6 months later read the book. AndI said, "Wait a minute, it's one of the best books I've ever read in my life." And it endedup being the #1 book and I've recommended it over and over and over again, and I'veread it so many different times. The book is called "The Law of Success" by NapoleonHill. Not "Think and Grow Rich," The Law of Success. There are a lot of great books byNapoleon Hill. Outwitting the Devil, which was rewritten by Sharon Lechter and you know,a bunch of other things like Think and Grow Rich, out of all the things Napoleon Hillwrote, this one is at the top of my list. I mean, it talks about so many different thingsin life. I'll read you the different chapters. Self Confidence, Initiative and Leadership,Imagination, Action, Enthusiasm, Self-Control, Habit of Performing, More Service than PaidFor, Attractive Personality, Accurate Thought, Concentration is a fantastic chapter, Tolerance,Failure, Cooperation, Golden Rule -- there's a lot of good stuff. But I'll read one ofthem to you. I'll read a small paragraph to you. "No amount of money could possibly bemade to take the place of the happiness and joy and pride that belonged the person whodigs a better ditch, who builds a better chicken coop, or sweeps a cleaner floor or cooks abetter meal. Every normal person loves to create something that is better than the average.They joy of creating a work of art is the joy that cannot be replaced by money, or anyother form of material possessions." When you make millions, and you think that's it,if it's only money, you will be very bored very quickly. If it's about mastering something,and becoming a version of you that you yourself don't recognize, then you'll experience joyand happiness. That makes the top of my list. Look, I had a lot of other books that wouldbe notables; Blue Ocean Strategy is one that I love, Seduction, Sam Walton, The Lean Startup,Psycho-Cybernetics. There are a lot of them. Anything you can read on Peter Drucker. Youcan go through my list. I have Top 100 list of books as well. This is just top 10, butif you want to find out my top 100 books for entrepreneurs, you can go to my website, we'llput a link on the bottom. If you haven't been on my website, you can always go to PatrickBetDavid.com,and you can find the books there on the right side of the website, you'll see a link thatsays, "Top 100 Books," click on that, you'll see all the books. And if you haven't readsome of them, order books and read them and comment on the bottom of what you got fromthe books, but I can tell you that for a guy that never went to college, I did and I droppedout, for a guy that doesn't have a bachelor's or an MBA or an associate's or any of those,I became who I am today because I became the self-educated student. I didn't rely on traditionaleducation to have someone tell me how to run a business who has never run a business before,but they read a textbook. I didn't see the value in paying 200 bucks for that. I wantedto learn from people who actually ran businesses and these guys have experience that taughtme how to do what I've done with the business. So I highly recommend that you go get thosebooks if you haven't read them, and if there are any other books you would add to the list,comment on the bottom. If you've got any questions or comments and thoughts about the books Irecommended as well, comment on the bottom, and last but not least, Mario, throw me mynew pillow. Hey, we've got a big project that's coming up. I've been talking about this alot lately. It's going to be in August. And I am very, very, very excited about this.We just purchased a domain name for six figures, and you'll find out what this domain nameis, it's going to be very, very big. It's been finalized, we own the domain name now,it will be launched to you very, very soon. . Bye bye.