LEARN HOW TO GET MORE VIEWS ON YOUTUBE
Sunny Lenarduzzi:You're making videos. You're putting them on YouTube and nobodyis watching them. I'm gonna teach you exactly how to get moreviews on your videos in this video. Plus, I'm gonna share the exact formula thatone of my students used to go from scratch to 9,000,000 views in the last 12 months. Welcome to the Sunny Show for the bright ofbeing your own boss and building your own life. Hey, boss. I'm Sunny Lenarduzzi and I'm gonna share myseven step formula for getting more views than you could ever dream of in this video. But before I dive in, if you're using YouTubeto grow your business and your brand, you definitely want to sign up and register formy free masterclass on how to 100X your subscriber base and double your revenue using YouTubein the 12 months. I'm speaking from experience. That's what happened to my business and myclients' businesses as well. So you can register below this video and thelink. All right, so let's dive in. Now the most important factor in getting yourvideos seen on YouTube is understanding that YouTube is a search engine and it's ownedby the largest search engine in the world. So it's not like Facebook or Instagram orTwitter or any other social platform where you post content and an immediate reactionhappens where you're getting likes, comments, engagement, shares. On YouTube, if more of a long term gain anda long term game. So you have to use and play this game theright way. In order to do that, you need to make searchablecontent that your target audience is looking for and you want to be found by your targetaudience by making the right video content. So I'm gonna dive into that. But that's really the theory of how to succeedon YouTube. You need to be relevant to your target audienceand one more little bonus tip before we dive into the seven steps is understanding thevelocity factor on YouTube. Your first 24 hours are the most vital toactually seeing long term success on this platform and for your videos. So in your first 24 hours, you need to makesure that you're doing everything possible to optimize, upload, and distribute your videoin the right way. More on that in just a second. Step number one is hands down the most importantthing you can do for your video content on YouTube. It is your content strategy. You have to have this dialed in if you'regonna see any views and any success on your channel. So in order to really dive into this, I'mgonna take you inside of my computer and walk you through each of these steps. Warning. This is brand new information. Please pay attention. Sunny Lenarduzzi:All right, now that we are in my computer, I want to take you to your YouTube channel,up to Creator Studio and I want you to go to Analytics and Traffic Sources. This is so important to be paying attentionto this on a consistent basis. What you want to see if you're doing YouTuberight is that your top three sources for where your views and your traffic are coming fromare Suggested Videos, YouTube Search, and Browse Features. Brows Features basically means on the homepage, so when you first get onto YouTube, what videos are populating the home page oreven in your subscription feed. Now let's first talk about suggested videosand how you can get more views using suggested videos. One of my favorites tactics for doing thisand something that I've been focused on a lot over the last year is basically creatingseries and complimentary content. What is complimentary content? It means that one video drives to the nextvideo. So how do you create these series? Well, here's a really good example. I knew based on the research that I'm gonnatalk about in a second that this video is gonna perform really well for my channel. It was a topic my subscribers were interestedin. I did the keyword research on it and in thelast three months-ish, it's gotten about 200,000 views. Now here's the really great part about this. I made a complimentary content piece calledHow to Create Your YouTube Branding Watermark for Your Channel. All of the views for this video have strictlycome from this video because I mention that that's one of the ways to grow your channeland grow your subscriber base is to have a branded watermark like this on your channeland I say in the video, "I've made a complimentary video on this exact topic. Go check it out." So this will keep people watching my contentand staying on my channel longer, which increases my channel watch time, which increase my rankingsand my authority within my niche on YouTube. Now what are suggested and related videos? It's these videos on the side here and theyalso show up at the end of your video. It can be recommendations of videos to watchnext and you want them to be your videos, ideally. If you go to YouTube and you look up CaseyNeistat and you click on any of his videos, you're gonna see all of his videos in thesuggested search. So let's just click on this or the suggestfield. So Casey Neistat, Casey Neistat, Casey Neistat,Casey Neistat. He's dominating. This is really interesting and someone whois a great example of how to dominate the suggested search or suggested videos and there'sa lot of elements to why this works for him. But one of my best strategies for you is tolink your videos together, whether verbally saying, "Watch this video next," or, "Thisvideo will help you execute on the strategy I'm sharing in this other video." Just try and think of your videos in seriesas opposed to one individual at a time and it's gonna help you show up in Suggested. All right, moving into YouTube Search, whichas I showed you, was the other traffic source that is a huge source of views for your channel. Well, my strategy, my specific strategy forthis is looking at search volume versus search pool versus views and velocity. So what does that mean? Well, first, we're gonna look at an amazingkeyword tool. That means you don't have to use Google keywordplanner. It's a free plug in on Chrome and it's calledKeywords Everywhere and it will give you the search volume for any keyword that you search. So let's take a look at this. Let's say you want to make a video on howto cook. Okay, that's a pretty general search phraseand obviously, there's gonna be a ton of competition around it and way too many searches for it. So if I write in, "How to cook," you can seethat the search volume is massive, 110,000 searches per month, 90,000 searches per monthfor all of these suggested topics and as you can see, if you type in anything on YouTube,there will be a list of suggest topics below. These are all suggestions and topics thatyou can consider to make other videos on that are related, which again, leads back intothat suggested strategy. But let's focus on search for right now. So how to cook is way too big of a topic. We want to go with more long tail keywords,particularly for new channels and if you're a new channel, here's the rules. If you're under 500 subscribers, focus onkeywords that are between 100 and 1,000 searches per month with low competition, meaning thatthe search pool is small. Now let me show you what I mean by this. Let's say you want to make a video on howto cook vegan. All right, vegan meals, how to cook vegan. Let's say this is the topic. It's 210 searches per month. However, the search pool is over a millionresults. So if you're a new channel and you're tryingto be found amongst over a million results, it's not gonna perform very well for you. It's way too much competition and what youcan take a look at also is Tube Buddy, which is another amazing tool for finding greatkeywords to use for your videos. So as you can see, it has a very poor rankingto do a video on how to cook vegan because the search pool is big and the search volumein comparison to search pool is not really high enough. So let's look at something else. 40,000 searches per month. That's way too high. Oh, instant pot could work. How to cook lentil soup is definitely doable. It's a little bit high if you're a brand newchannel. But if you have some authority and you'vebeen posting consistently and you're building a community and engagement, you can then moveon to topics that are between 1,000 to 15,000 searches per month and it really just dependson how much authority you build on your channel. But let's say I want to do a video on howto cook lentils in a microwave. This is pretty much perfect, I think. So it had a 170 searches per month. I'm a brand new channel. I want to build my authority in the vegancooking space. There's only 23,000 results. So it's going to be much easier for me toget my video ranked number one in the search results, which will bring me the most viewsbecause you often don't go past the first couple results when you are searching somethingon Google or YouTube. So if you can get your video ranked in a smallpool, it's really the key to driving more views. So focusing on keywords that have a solidsearch volume, depending on the authority of your channel, if you're a new channel,like I said, between 100 and 1,000 search per month, small search pool. Now the views and velocity is the final partof this. What do I meant by that? Let's take a look at how old these videosare. So six months ago and 1,000 views. Not bad. Two years ago, 2,000 views. Again, not terrible. As long as these videos are getting some traction,it's a good clue. Now here's the final piece of the views andvelocity calculation that you want to be looking at. If I go to this channel that has 1,000 viewson the video, this is a great sign. Only two subscribers. But the video has 1,000 views. What does that mean? It means that it's being picked up in search. So this keyword is being searched and peopleare clicking on this video. So people are discovering this channel forthe first time through this video, which increases views, authority and awareness for the channel. So that's how you use YouTube search to youradvantage, which is a huge key because YouTube is a search engine owned by the largest searchengine in the world. The next strategy as part of your contentstrategy is collaborations and this is what I like to call authority hacking. So I've done some really great collaborationson my channel and the amazing thing is that a lot of them were done virtually, meaningthat I wasn't actually in the same room as the person I collaborated with. So why do I like doing collaborations? Well, I'm not the expert and authority oneverything. I know YouTube. I know social media. But I don't know about everything that thereis that my audience wants to learn about. So I just recently got into podcasting withThe Sunny Show and I wanted to learn from the best. So I turned to Pat Flynn. I learned from Pat and then invited him todo a guest collaboration on my channel because he has the authority and he's already rankingfor podcasting on YouTube. Let's take a look. How to start a podcast. Let's just see if he comes up. Yes, he's definitely a suggestion. So he has a ton of content on this. Plus, if you look here, he is showing up inthe top results on how to start a podcast. Pat's already built the authority. I'm gonna invite him on my channel to createcontent that I know is valuable because he's the expert on it and share it with my audience,which basically hacks the authority and brings his authority to my channel, which increasesmy views. Now the final piece of this content strategyis trend hacking. Have you ever noticed that talk shows or podcastsare trying to get guests that have some buzz around them? YouTube is no different. If you can incorporate influencers, products,services, and books that are being launched and buzzed and talked about in your industryinto your video content, it's going to increase your views. Why? Because more and more people are talking about. Therefore, more and more people want to consumecontent on it. So one quick example of this is Gary Vaynerchukbeing on Lewis Howes' podcast because his new book just came out. So obviously, this is a searched topic. Gray's new book is a searched topic, whichis in the title and this is gonna help draw more views to Lewis' channel, not that heneeds a ton of help. He's got a lot of authority on his own. But as you can see, this is a strategy thata lot of people use. So how can you do is if you can't get GaryVaynerchuk to come on your YouTube channel? Well, you can just incorporate his contentof his book into your videos by doing a book review or talking about the top five lessonsfrom that book. So just incorporating the title of the bookand any of the content in it and any of the lesson that you learn from it is a great wayto do this. Now another really great example of this todrive this point home is Casey Neistat. So obviously, I mentioned him earlier becausehe's a massive YouTuber. So one of the things that I find really interestingis obviously Casey's a vlogger. So a lot of people do videos on his vlog equipment. I actually think it's funny that Casey madehis own video on how to vlog like Casey Neistat by Casey Neistat because he realizes thisis something that a lot of people are talking about. So as a smaller YouTuber, you can absolutelydo a video on a big influencer and things like the equipment they're using. For example, Jason Vong has 31,000 subscribers,which is great. It's not the amount that Casey has, whichis 1,000,000. However, it's good. But he increased his views on his channelby capitalizing on Casey. His most popular on his channel with 291,000views in 10 months is on Casey Neistat's vlogging setup. So is Casey in the video? No. However, he's featured in the video by talkingabout his equipment. So that is congruent. It makes sense and it's on topic with whatJason's audience wants to know about, which is obviously videographers, photographers,etc. If that made sense to you, put boss in thecomments below if you're gonna research before you record and I know you're smart. You're a boss. You're gonna do it. So put boss in the comments below. Step number two is competition creeping. Now I've said this before. I don't really believe that there is suchthing as competition if you're truly just yourself and using your own experience andexpertise. However, there are lots of people in everyniche who are on YouTube and I know that that can feel intimidating. So how do you actually stand out? Well, you use your experience and your expertise. So what you want to do here is make a list,actually go and make a list after you watch this video of all of the channels in yourniche and I'm gonna show you exactly how to do that and how to find channels in your nichein just a second. Make a list of them and go to their channelsand pick up their most popular videos and pay attention to what people like about them,what people dislike about them, what you can add and how your own experience makes youan even bigger expert on the topic and how you can create an even better video on thattopic. That is an amazing way to help you stand out,especially when you're first getting started on YouTube. So how do you creep on your competition? So what I do is I type in a keyword. That's pretty popular within my space. So in this instance, "how to cook vegan meals"is the full keyword. Then all of these channels come up and whatyou can do is you can actually filter on the right hand side by channel and you can seehow many subscribers each of these channels have and basically how much authority they'vebuilt. So let's just take a look at any one of thesechannels and see what comes up. Let's take a look at Cheap Lazy Vegan, basicallybecause I really like that name and let's go to videos and this is the little hack tofigure out which content is performing best with this audience, which is your target audienceas well. You go to most popular on the right hand sideand sort the videos by most popular. So then you just go through these and writeany topics that really resonate with you that you know you could do a really great videoon using your own expertise and experience. So these are all topics that are performingthe best on this channel and are being picked up and searched. So this is a good clue to you as to some ofthe content that you can create. So that's one little kind of hack that youcan do. All right. So now let's take a look at another littletrick that you can pretty much do on any social platform. But let's do it on Facebook for right now. I'm just gonna look up the same keyword, "Howto cook vegan." Oops. Vegan, not vegal and what we're gonna do iswe're actually gonna filter this by pages. So same thing as what you did on YouTube. You want to see pages versus channels. So let's take a look at one of the more popularones. Oh, a virtual vegan. Let's take a look at this. Now basically, it's the same process. What content on this page is getting the mostengagement? Again, great clue as to some content topicsfor your channel. So oat milk. This is interesting. Look how many shares this video has and howmany likes and comments it has. This has got a ton of engagement. Now let's go down to the next one. Lavender Moon Milk. Not nearly as much engagement, not nearlyas many shares. So what you do is you just go through andpick out the topics that have a high level of engagement and those create some greatYouTube topics for you as well. So that's how you do your competition creeping. Step number three is start strong. So one of the biggest mistakes you can makeon YouTube is doing a really long intro before getting into what people actually want tosee and care about, which is, they just want to be inspired, entertained, or educated. So focus on getting into the meat of thatas soon as possible so people actually tune in and you increase your video retention andyour watch time on your channel, which ups your rankings in the YouTube algorithm. So how do you do that? I have something called the HOT Formula thatI use for all of my video and can absolutely use this as well. It means Hook, Outcome, and Testimonial. So you want to hook people with exactly whatthey're gonna get out of watching your video and the outcome is going to teach them thatthere's going to be a specific process or formula that they will know and have downpat by the end of the video. So for example, the hook is, today I'm gonnateach you how to get more views on your videos on YouTube and the outcome is that by theend of this video, you'll have the exact seven step process to do just that. Testimonial is I mentioned at the beginningof this video, one of my clients actually used one of the methods in this video to gofrom scratch to 9,000,000 views in under 12 months. So I know what I'm talking about. So you want to include all of those thingsin your intro and then give into exactly what it is that you're providing your audiencewith, either entertainment, inspiration, or education. But just remember, start strong, be concise,and get into it. Step number four is the spiderweb strategyand I know this sounds gross if you're afraid of spiders. But it has nothing to do with them. What I mean by spider webbing your videosis basically if you make one video about how to get views on YouTube, you make anothervideo about how to rank number on YouTube, you make another video about how to get moresubscribers. All of those videos intermingle and crosspromote with one another and if you can do that and mention each of your videos in allof your videos, and cross promote them, it increases your watch time. It also increases your retention, which Imentioned earlier, which are huge analytics and important on YouTube if you're going tosee views and success in the long run. So try and think about how you can cross promoteand spiderweb your content as you go. Another way to do this is something I callThe Six Degrees of Separation Strategy, meaning that if you have a business, you don't haveto just talk about what your business does. For example, on my channel, I started talkingabout social media because I had a social media consultancy. I've now grown into digital products and consultingand creating online courses and so I talk about everything from tools and techniquesthat I use, entrepreneurship as whole, mindset, video production, social media strategy. All of those things are related because theyattract a very similar audience. So if you're stuck for ideas on what yourtarget audience would actually want to watch, which will help you get more views, try andthink six degrees of separation outside of the core of your business and what else peoplein your industry might be interested in. Step number five is engagement hacks and Idon't often say the hacks because it has a negative connotation. But it can actually be an amazing thing tospeed up the process to getting more views on your video. So the first thing I will say is there aresome incredible forums, networks and groups out there where you can actually post yourYouTube videos to increase your views. You can look at places like Reddit. You can look at private Facebook groups todo just this. Another thing I would say is comment hacks. So the more comments you get on your video,the more it tell YouTube this is a good piece of content obviously because people are engagedwith it. So we should rank it higher. So how do you get more comments? Well, there's a few quick little tips in doingthis. One of the first ones is something that'ssomewhat new on YouTube and it's being able to heart comments on YouTube. This pings and sends an email to the personwho commented on your video that you actually noticed them and responded back with a littleheart and it just is a great way to reengage your audience. Another thing you can do is that when someonecomments on your video, comment back with a question. Then that one comment turns into two comments,turns into four comments. So it helps double up your engagement andcreate real community and conversation on your channel, which, in my opinion, is theonly true way to succeed on YouTube. Step number six is go live and boost it. So this is a little tip that I use on Facebookthat has worked really well for me. You may have noticed that on Facebook, livestreamstend to perform really well, particularly when you do livestreams within a Facebookgroup. So if you have a Facebook group or even aFacebook page or a personal profile, the day that you publish your video on YouTube, youwant to do a livestream on Facebook telling people why they should go watch your YouTubevideo and put the link to your YouTube video in the comments. This will boost your eyeballs on your newcontent, get a bunch of engagement on Facebook, which will broaden your reach, and drive moreviews to your YouTube video in that first 24 hours and then to extend this and to driveeven more traffic, what I do is I just boost the post for even five dollars a day for thenext three to five days. Step number seven is pattern interrupt andthis really has to do with the editing of your videos and this could be if you're editingon your phone or you're editing on iMovie, which I used to do or you have a professionaleditor. You you want to make sure that they're usingpattern interrupt, which basically means doing tight and wide shots, so zooming in and zoomingout when they're editing you to emphasize important points. What this says for the viewer is it keepsthem tuned into the video and more retention, as I mentioned a few times here, that youhave on your videos, so the longer your audience actually stays tuned into your videos, themore YouTube favors your video to show up in the algorithm and to rank on the firstpage. So you definitely want to add in this littleediting trick to keep your viewers watching the whole thing, which will benefit you inthe long term in the algorithm. So now you know exactly how to get more viewson YouTube. But how do you use YouTube to actually buildyour brand and your business? Make sure that you register for my free masterclasson the boss YouTube strategy. I'm gonna teach you how to 100X your subscriberbase and double your revenue in the next 12 months and show you lots of case studies ofa bunch of students who have done exactly that. So I can't wait to see you there. If you liked this video, please hit that likebutton below, share with your friends, and be sure to subscribe and I would love to hearyour feedback. So leave me some comments below and let meknow what you thought of these tips and if you're going to implement them. Thank you so much and I'll see you in thenext video.
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