Instagram recently made it really, really
easy to create separate business and individual profiles on the platform and
you – as a smart and savvy business owner, entrepreneur, and marketer – would
have to be absolutely CRAZY not to take advantage of this opportunity.
There are plenty of benefits to setting up
a separate business profile on Instagram, and in this quick guide we are going
to hit the really important ones. By the time you’re done with this inside
information you’ll know beyond a shadow of a doubt that you must create
separate accounts just as soon as humanly possible.
Let’s dive right in!
Keep work and play separate
The number one reason to create a separate
account for your business is to effortlessly separate your “work” and “play”
accounts, allowing your business content to stay with your business and your
personal content to stay personal.
When you blend these two kinds of content
posts together it can create a real disharmony with your followers. Sometimes
you’re able to really strike a little bit of lightning in a bottle and create
personal content that resonates with your marketplace as much as your
professional content would, but your odds of knocking that out of the park go
down significantly.
Why fight this fight when you could keep
them separate and create individual identities on each?
Separate accounts are easier to outsource
content creation
Another reason to create a separate
business account on Instagram is to make it a lot easier to outsource content
creation.
When your Instagram account doubles as your
business account you are likely to be the one in control of not only posting
new content but curating it as well. This can put a lot of unnecessary burden
on the driver of business, forcing you to spend a lot of extra time Instagram
marketing when you could be spending that time on other high leverage areas of
your business.
By splitting your business and your
personal account apart, content creation by others that you outsource becomes
absolutely effortless.
Separate accounts are assets you can sell
with your business
Finally, when you create a separate
business account on Instagram you are able to create another asset that can
improve the value of your business when it comes time to exit and sell.
Instagram marketing is powerfully effective
today and likely will be in the future, and with this kind of business asset it
isn’t inconceivable to add five figures or more worth of value to your business
that wouldn’t have existed otherwise.
Get that new account set up ASAP!
