Instagram itself is a powerful and proven
platform to capture the attention of literally hundreds and hundreds of
millions of people – but converting your followers into paying customers is a
tough task, especially if you aren’t sure of how to take all of your Instagram
traffic and converted into web traffic and customers that you can actively
market to from here on out.
Thankfully though, converting your
Instagram followers into an email subscriber list is one of the easiest
processes you could go through as a savvy online marketer today. By getting
hold of your prospect’s email information you can market to them as often as
you like at next to no expense whatsoever – and converting them into paying
customers from there becomes almost effortless.
Let’s dig a little bit deeper into
everything you need to know to convert Instagram followers into an email list
ASAP!
Use the right bait
The easiest way to get your Instagram
followers juiced up about joining an email subscription list for your business
is to simply offer them some kind of “bait” that they are going to be really,
really excited about.
Oftentimes this can be something as simple
as exclusive content nowhere else available, but from time to time you have to
actually create free content (a book, course, or video series) or even give a
discount or free products/services away to entice people to enter and give you
their email information.
Really think about the bait that you all
for, though. You don’t want to try and “lowball” your followers, as it will
send the wrong message that you don’t really care about them other than as
potential prospects. Make your bait valuable and you’ll get the kind of
reaction that you are after – and that incentive (no matter how costly to you
up front) will almost always pay off big time later down the line.
Fulfill your “bait” only after they give
you their email on a landing page
A landing page is a simple single page
website that you create specifically for your email list, a clear, concise, and
tight little page that does one thing and one thing only – collects email
information from your Instagram followers.
Make sure that this is the first hoop your
followers have to jump through before they get hands on the bait that you have
to offer. Once you capture that email information you will be able to plug it
into your email marketing software, fire up your auto responders, and really
rock and roll from there!
